A place where the past meets great hospitality
Nestled in the gentle village of Sedgeford, the King William IV, a splendid example of the English country inn reborn. Once a modest alehouse, it now offers fine fare, Norfolk ales, and rooms above that blend period charm with modern comfort. There’s a handsome beer garden, a flicker of history in every beam, and a menu brimming with local produce. Ideal for exploring Sandringham and the North Sea coast, it’s a stop that warms both heart and belly, quintessentially East Anglian and thoroughly delightful with ample parking.
A Classic Collection Hotel
Experience The Difference
A stay in our Classic Collection hotels offers a comfortable and welcoming experience. Thoughtful touches and a friendly atmosphere mean you’ll feel right at home, and maybe not want to leave.
Stay & Explore
Classic bedrooms are designed for comfort and function with the added touches that make the difference and leave you with a lasting impression. Choose from our selection to suit all and just relax and unwind.
Food & Drink
Menus are inspired by Modern British food, with many ingredients and produce sourced locally. A unique character shows through from our chefs in dishes, so all that remains is for you to come and try our food and carefully chosen drinks.
Meetings & Gatherings
These should be firmly established in the calendar. Business or pleasure, our spaces and cosy corners are characterful & varied. Turning the wheels of industry or planning a get-together, contact us today.
A Magical Christmas Awaits
Christmas arrives with a twinkle and a glass raised in cheer. From the scents of mulled wine, open fires and festive feasts served crafted with care, every detail is wrapped in genuine warmth and flair. Whether staying overnight or just popping in for one of our many celebrations, expect good, tasty food, great company, and that unmistakable glow of a Christmas well spent.
Meet The Dream Team
Simply divine, you'll find our team charming, attentive and fabulous, making your visit just splendid from start to finish.
Inn Room Features To Make You Smile
Classic Rooms offer tranquillity with premium linens, soft pillows and comfortable mattresses. All rooms offer high-speed wifi, H2K of Harrogate botanicals, hairdryer, smart TV, premium teas and coffee with biscuits in the room.
Classic Rooms - It's All in the Detail
Classic Rooms offer tranquillity with premium linens, soft pillows and comfortable mattresses, combining to create a haven you won’t want to leave.
Superior Double Room
A mid class of room with double bed and no shortage of space or style will leave you with a lasting impression
Classic Double Room
Our value standard room, four walls, a bed, and a whole lot of style. The perfect match for short trips will leave you wanting more.
A Taste of Tradition
Menus are inspired by Modern British food and drink, with many ingredients and produce sourced locally. A unique character shows through from our chefs in dishes, so all that remains is for you to come and try our food.
BFFs with Fur, They’re Inn
Imagine a place where wet noses and wagging tails are cherished. Welcomed with treats and a comfy bed and treated like rockstars in dining venues. You'll find this in our classic hotels along with woodland walks, gourmet doggy meals and new friends. For Doggie specific tables or rooms please call us directly or leave a comment on your reservation.
Photo Album
The King William IV Sedgeford
A Fascinating History
Built in the 1830s during the reign of King William IV, this 17th-century coaching inn has played host to travellers and locals ever since.
Sedgefords Welcoming Hideaway
This peaceful Norfolk village with its ancient roots and flint cottages lies amongst rolling fields and has a charm steeped in rural English history.
The Inn People
Wherever you stay with us, you'll find our wonderful and extraordinary people. A family-oriented culture translates into a heartfelt welcome for all who pass through our doors.
Upcoming Events
Keep an eye on our website for events happening soon
Grand Gardens & Secret Courtyards
From sweeping lawns dressed in blooms to secluded courtyards whispering with history, each inn’s outdoor tells its own little story. Some unfold in grand, green gestures made for gentle wandering, others offer pockets of intimate charm yet all have wonderfully placed seating just for you. Experience the joy of al fresco dining or drinking something wonderful beneath the open skies, every bite, every sip, made more delicious by the breeze and the beauty around you.
It’s Unique, Here's Our Story
Founded in 1996 by Kevin Charity, the Coaching Inn Group began as a family-run business with a big ambition to breathe new life into Britain’s historic inns and hotels.
From its roots in Boston, Lincolnshire, the Group now operates 35 unique properties across the UK. Each one is carefully restored to celebrate its heritage, think oak beams, sash windows, and centuries-old charm, while offering all the modern comforts today’s travellers expect.
At the heart of it all is our belief in “Hospitality from the Heart.” That means caring for our teams like family, working closely with local communities, and making every guest feel truly welcome.
Along the way we’ve picked up some wonderful recognition, named a Which? Recommended Provider for Small Hotel Chains 2024/25, and listed as a Top UK Employer.
We’d love to welcome you to a stay that blends history, warmth and genuine care every time.
From Boston
with love, Adam Charity
Since 1996, we’ve brought together a collection of charming inns and hotels in some of the UK’s best-loved spots, from cosy villages to lively market towns and beautiful national parks. Our mission is simple: to keep the magic alive, support our amazing teams, and look after these special places for future generations.
Marking Milestones
Celebrations
Your celebrations deserve more than candles and cake; they deserve style, sparkle and a setting that says, “You've arrived, so let's celebrate.”
A Life Celebrated
Come celebrate a life beautifully lived, shared in style with grace and warmth and bespoke to you and your family's needs.
Exclusive offers
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Current
Dine & Unwind
Indulge and enjoy with our Dine & Unwind package. With 2 nights bed and breakfast stay, you can kick back and relax. To get the most of your time with us, we've included a 3-course dinner on your first evening, perfect for setting you up for a day of exploring the area. What's included: 2-nights bed and breakfast stay 3-course dinner on the night you arrive. *supplements may apply on selected food items Terms & Conditions: Full payment is taken at the time of booking. Bookings are non-refundable, non-transferable, and cannot be amended. All offers are subject to availability, and supplements may apply -
Current
Paws & Relax
Treat yourself and your furry companion to a dog-friendly getaway with our exclusive 'Paws and Relax' offer. Create lasting memories with your pup in tow. Book now and embark on a tail-wagging adventure. Please call CRO to book. What's Included: A delightful 3-course dinner in our bar area or restaurant A cosy and comfortable overnight stay in one of our dog-friendly rooms A cooked breakfast to start your day off right Dog charges included - no need to worry about an extra cost to bring your pup *supplements may apply on selected food items / 2 dogs allowed Terms & Conditions: Full payment is taken at the time of booking. Bookings are non-refundable, non-transferable, and cannot be amended. All offers are subject to availability, and supplements may apply -
Current
Winter Escapes – 1 Night
Escape the cold and embrace the warmth of luxury with our Winter Escape offer. Our hotel offers the perfect retreat from the chilly weather. The longer you stay, the more exclusive benefits you can enjoy. Whether you’re looking to unwind or explore, you'll have an unforgettable winter getaway. Book our Winter Escapes package and you'll get: One, two or three nights accommodation in our award-winning rooms A full-cooked breakfast of your choice to start your day right Stay one night; Delicious 2-Course meal and a bottle of house wine Stay two nights; As above, plus a Cream Tea for two Stay three nights; All of the above, plus a free upgrade to a Superior/Deluxe room where applicable So what are you waiting for? Book your Winter Escape today! Terms & Conditions: Full payment is taken at the time of booking. Bookings are non-refundable, non-transferable, and cannot be amended. All offers are subject to availability, and supplements may apply -
Current
Winter Escapes – 2 Nights
Escape the cold and embrace the warmth of luxury with our Winter Escape offer. Our hotel offers the perfect retreat from the chilly weather. The longer you stay, the more exclusive benefits you can enjoy. Whether you’re looking to unwind or explore, you'll have an unforgettable winter getaway. Book our Winter Escapes package and you'll get: One, two or three nights accommodation in our award-winning rooms A full-cooked breakfast of your choice to start your day right Stay one night; Delicious 2-Course meal and a bottle of house wine Stay two nights; As above, plus a Cream Tea for two Stay three nights; All of the above, plus a free upgrade to a Superior/Deluxe room where applicable So what are you waiting for? Book your Winter Escape today! Terms & Conditions: Full payment is taken at the time of booking. Bookings are non-refundable, non-transferable, and cannot be amended. All offers are subject to availability, and supplements may apply -
Current
Winter Escapes – 3 Nights
Escape the cold and embrace the warmth of luxury with our Winter Escape offer. Our hotel offers the perfect retreat from the chilly weather. The longer you stay, the more exclusive benefits you can enjoy. Whether you’re looking to unwind or explore, you'll have an unforgettable winter getaway. Book our Winter Escapes package and you'll get: One, two or three nights accommodation in our award-winning rooms A full-cooked breakfast of your choice to start your day right Stay one night; Delicious 2-Course meal and a bottle of house wine Stay two nights; As above, plus a Cream Tea for two Stay three nights; All of the above, plus a free upgrade to a Superior/Deluxe room where applicable So what are you waiting for? Book your Winter Escape today! Terms & Conditions: Full payment is taken at the time of booking. Bookings are non-refundable, non-transferable, and cannot be amended. All offers are subject to availability, and supplements may apply
Showing 5 promotions from King William IV
Saying “I do” at
King William
Weddings at The King William are laid back and full of charm, with good food, friendly faces and cosy settings that feel just so. Whether you're after a meal for two or a family and friends table, we will make sure your day is memorable.
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Local Attractions
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A Magnificent Stately Home & Beach
A truly magnificent 18th-century Palladian stately home, Holkham Hall is set within a vast and beautiful deer park. You can explore the opulent state rooms, the stunning walled garden, and the Holkham Stories Experience. The estate also connects directly to the famous Holkham Beach, a vast, unspoiled stretch of golden sand backed by pine forests – often cited as one of the best beaches in the UK. Perfect for long walks and enjoying the expansive North Norfolk coast. -
A Paradise For Birdwatchers
Just a few miles along the coast from Sedgeford, Titchwell Marsh is one of the RSPB's most popular reserves and a paradise for birdwatchers. It offers diverse habitats, including reedbeds, saltmarsh, and freshwater lagoons, leading to a wide sandy beach. Expect to see a huge variety of birds, from avocets and marsh harriers to vast flocks of wintering wildfowl. There are excellent accessible trails, hides, a visitor centre, and a cafe. -
His Majesty’s Country Retreat
The much-loved country retreat of His Majesty The King and generations of the Royal Family. Sandringham offers a fascinating day out. You can visit the main ground floor rooms of Sandringham House, explore the beautiful 60-acre gardens, and see the Sandringham Museum, which houses a collection of Royal vehicles and artifacts. The Royal Parkland is also open daily for walks. -
Sunny Hunny
Known locally as "Sunny Hunny," Hunstanton is a traditional Victorian seaside town with a unique striped cliff face. It's famous for being the only west-facing resort on the East Coast, meaning you can watch the sunset over the sea. Attractions include the beautiful beach, rock pools, a pier with amusements, the SEA LIFE Hunstanton aquarium, and the Oasis Leisure Centre. It offers a classic seaside experience.
Showing 4 local attractions near King William IV
The Burning Questions!
Check-in is guaranteed from 03.00pm and Check-out is 11.00am.
Yes, we have a large car park on site.
No.
Yes, we are at the centre of the village.
Yes.
This depends on the room terms booked; we offer room and breakfast and room only.
No.
Buy Gifts
The Art of Giving can be experienced with our gift vouchers and cards.
Contact & Location
You can find us here, or if you prefer, please contact us for directions.
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